Their Big Challenge
Starbucks Coffee Company had experienced phenomenal growth and become a well-established household name (and addiction). To support its growing team, the company created three leadership training programs for store managers, district managers, and retail leaders. Creating a program wasn’t enough...the coffee giant needed to generate huge buzz to drive enrollment, which was optional.
Fully Embracing Their “Why”
The last of the 5 Ws is always the most critical – WHY. People want to know why they should do something before they commit. That was the crux of what Starbucks wanted to achieve – getting managers to understand why they needed to proactively participate in the three leadership training programs and embrace them with gusto.
![](https://www.rootinc.com/wp-content/themes/root-inc/images/case-studies/starbucks/starbucks-why-picture.png)
Getting There
Together, Root and Starbucks educated Starbucks’ managers on why these programs were like a double-shot espresso – just the jolt the company needed to drive performance.
- Together, Root and Starbucks developed an actual BIG Picture. The Root Learning Map® experience was the centerpiece of a conference series attended by 10,000 Starbucks managers.
- The 90-minute experience focused on the content of the three training offerings with an emphasis on practical application.
- The Root Learning Map® sessions were designed to inspire the delegates and provide a “springboard” for the rest of the meeting.
- Interactive discussion sessions focused on how people could share their new knowledge with employees and hold themselves accountable for bringing the initiatives to life in their stores.
![](https://www.rootinc.com/wp-content/themes/root-inc/images/case-studies/starbucks/starbucks-map-picture.jpg)
Disruptive Methods Applied
![Pigeon with mail - convey your message](https://www.rootinc.com/wp-content/uploads/2020/05/pingon.png)