How can you provide the ultimate customer experience? That answer actually lies in creating the ultimate employee experience. Yes, for real.
Happy customers become life-long ones and that type of retention has its benefits – but you can’t even touch them without your own people being on board with your vision, having leadership training and being equipped to deliver on that vision, and being recognized when they do so. So, your real customer here is actually your employee. That’s the key to unlocking the ultimate customer experience.
Still not sure? Root Inc, Executive Managing Director, Phil Hamburg, offers plenty of ideas in this article, “The Employee Experience: The Not- So-Surprising Secret to Delivering Ultimate Customer Experience.”
What are you doing with employees to set them up to deliver big on your CX vision?