Melissa Castillo

Leadership essentials are sneaky. They seem basic, but they are the very things we need to revisit – like LeBron, the pianist, and the senior leader – to reach the untapped potential we have lying inside us.

It’s time to do the right thing, not to try to manufacture the right measures or put employees to the test. Doing the right thing starts with leaders asking questions and measuring their own actions.

The world’s best strategy activation leader intuitively lives by these beliefs and knows they’re no longer measured by their individual brilliance but by their ability to serve others by shifting mindsets and building capabilities across the enterprise.