Strategy Activation

Everything is sales. You know it. We know it. Even folks who code 24/7 with their headphones cranked to 11 know it. So why, when it comes to the strategy you just spent 18 months and 18,000 internal meetings (estimated) on, do you not bother selling it? Instead, it’s just a link in an email to a file on a server no one remembers the password to. And your people do what they always do – ignore it and wait for the next “big strategy” to arrive. So they can ignore that one, too. Break the cycle, and sell. Here’s how:

People may want to be seen as individuals, but they also want to be part of something bigger than themselves. Including, and for many, especially, at the office. When you sell your strategy well, you’ll experience things you may have never thought possible, like:

• Everyone actually understands the strategy, what their part is in making it a reality, and why they should want to
• Coworkers trust each other to make the right decisions
• Everyone wants to gird their loins, step up to the plate, aim for the bullseye, and mix whatever other metaphors they must to succeed
• Leaders, by both title and example, exhibit winning ways for all to see and have the results to back it up

Or would you rather work in the cubicle version of Lord of the Flies? Of course not. We hope.

We apologize for the 1991 “posse” reference, yet the truth remains: You need your people to have the company’s back if you want to move forward. Got that? But to reach that point requires the big wigs to actually connect with the figurative hearts and literal brains of employees. Why are we changing? What’s our strategy? Why should I care? How do I help? With a compelling, conversational, two-way approach, people – your people – buy in. And become the change you want to see in the company.